All adventures begin on a path— some start and end in one continuous direction, while others have multiple passages before one reaches their destination. The advertising and public relations industry, much like a maze, is full of complex passageways, and navigating it may seem confusing as it requires creative problem solving, strategic planning, and trial and error. But with the right tools, traversing the ADPR maze should be a challenge they can conquer with ease.
This 20th edition of AdCongress takes its explorers through new discoveries to learn techniques and skills relevant in today’s industry standards. Each seminar serves as the walkthrough to help aspiring ADPR practitioners decode the industry maze, leading them well on their way to solving potential obstacles and being above problems in the field.
Influencer marketing stands as a cornerstone for triumph in contemporary campaigns. Paid partnerships now transcend the role of a brand's face, with key opinion leaders playing a vital role in preserving trust and integrity in the digital sphere.
Creating content is more than just clicking a camera button—it is a journey that involves ethical thinking and a sense of adventure. In the landscape of this seminar, we will delve into key subjects that will act as our guide for cracking the code to success. These include gaining insights into Public Relations and its significance in the advertising industry, aligning our values with brand contracts, addressing common crises that may arise mastering strategies for effective management, as well as delving into long-term considerations in the realm of influencer marketing.
Subtopics
Legalities between the Brand and the Influencer
Legalities between the brand and the influencer in the world of marketing are of paramount importance to ensure the protection and compliance of both parties. This not only benefits both parties’ interests but also contributes to the overall integrity and effectiveness of this type of marketing in the modern digital landscape. It requires a clear understanding of obligations and expectations to foster a successful collaboration.
Crisis Management: Handling PR Crisis
A very critical aspect of strategizing, this aims to navigate and mitigate the impact of adverse events on a reputation. A well-thought-out crisis management plan is indispensable in today’s fast-paced world. Effective crisis management also safeguards the long-term success and credibility of any brand.
Social Media
Main Poster
Promotions
Content Marketing
Event Day
Teams Behind
